Business tip 3: Set yourself apart from competitors
Differentiation means knowing what business you are really in, instead of merely focusing on what product you’re selling, and analyzing the facts to discern what business you should be in. For instance, one of the things that’s made Starbucks so successful is that they recognize they’re not in the business of coffee–they’re in the business of bringing people together. Once you have the right information, respond accordingly and highlight what sets you apart from competitors to your target audience. What business are you really in? How do you enrich the lives of your customers?