MAKING A PRODUCT CHOICE IN SMALL BUSINESS MANUFACTURING
Selecting a right product is the most primary issue in getting success form manufacturing business. In a project conceptualization stage while making a product choice following factors are related to product need to be considered:
●       Product Line – Depth, Width
●       Packaging
●       Branding
●       Warranties
●       After Sales Service
●       Ease of availability of raw-material
●       Process Technology
●       Accessibility to the market
●       Incentive and support from Government
If you are looking for a product that has export potential, the following additional factors need to be considered:
●       Contents of export-product portfolio
●       special requirements for packaging to export the products
●       What product adaptations are needed to be made for exporting a product to a specific country.
●       WTO conditions involved e.g. “child labour free”, ISO 9000 certified, GMP followed etc.