3. Results Oriented Sacrifice Likability By The Majority So They Connect With The Right People 

The question you should ask yourself is not whether or not you’ll be “likable” or “respected”, rather, the question you should ask is “what connects with others deeply?” or “which few would love you.”
Some nuance to this one as likability and respect certainly aren’t mutually exclusive and noone advises being disliked for it’s own sake.
But rather stand for something unapologetically, at the risk of alienating others. They won’t matter to you anyway and in any endeavor you’re always aiming to reach the minority super fans, not the majority of passive fans.
Donald Trump has half or more of the country who hates him, but the other half or more love him — and that’s how he won the presidency. By going all in and standing up for his style and decisions every day.