The 17 Skills Required to Succeed as an Entrepreneur
There’s a question that haunts every would-be entrepreneur – and many actual entrepreneurs – every day: “How do I know if I have what it takes?” Yes, the Internet is full of ideas, tips, tricks and even awesome quotes. But do you actually have the skills? Find out — here are 17 skills every entrepreneur must have to be successful.
The ability to manage staff.
Once you have the right people, you need to manage them well. Early on in your business’s growth, you’ll be everyone’s manager, so it pays to be effective. If you don’t already know how to manage, take the time to learn how to motivate, encourage, and develop your staff.
The ability to conduct basic SEO.
In the beginning, you’ll be doing the work of every business department. With that in mind, do you understand basic SEO and digital marketing? If not, you’ll want to brush up on this area before you launch a business.
The Ability to A/B split test.
A split test is a simple process that involves running a scenario two ways to test a possible change. It’s commonly used to make websites effective, but it can be used in many areas of project management and marketing as well.
The ability to connect via social networking.
Along with SEO, social networks represent a key part of any business’s marketing strategy. Not only will you need to understand each platform, you’ll want to arm yourself with the best strategies for getting your startup and personal brand noticed on each one.
The ability to focus on your customers.
To be clear, without customers, you have no business. Make sure all of your pitches, products, and services are focused on actual customer needs. If you don’t know what these are, research and ask questions so that you’re able to give great customer service.
The ability to close a sale.
Letting customers know you understand their pain is important, but asking for the sale is where many entrepreneurs get stuck. If you’re nervous about this step, try enrolling in a sales workshop to learn these much-needed skills.
The ability to spot new trends.
Business moves fast, so you’ve got to have the ability to see changes coming in your industry. Make it a point to keep up to date on new startups and the advances in technology that could be poised to disrupt your field.
The ability to deal with failure.
No business venture is a straight line to success; knowing how to deal with ups and downs is essential. Remember that every successful person out there failed dozens of times before getting a win. Failure isn’t the end – it’s just a data point on the way to success.
The desire to improve your world.
In the end, the best and most enduring motivation is to make a positive change in the world. When you focus your business and your success on that top priority, you’ll find yourself ready to weather any storm to meet the goal.
Don’t let this list intimidate or discourage you. Being an entrepreneur is a big task, but all of these skills can be learned. If you notice one you’re lacking in, go get it! Your eventual success depends on it.