Tip 9 – Don’t Overrun.
A long meeting isn’t always a good meeting. You should know in advance how much time you have, and the client may be on a tight schedule. Often a Marketing Director will have their day booked out with back-to-back hour meetings and therefore if one meeting takes longer, it will have a knock on effect to a tightly structured day. Sometimes the preference is for 45 minutes to allow time to catch up in-between meetings. If the client reduces the time, focus on more salient points and make sure you leave time for questions. If the meeting has gone well and the client seems happy to keep talking then make the most of this. However, it’s always a good idea to check that that they are ok for time, otherwise you could be eating into their day.