by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 10 – Agree next steps. No matter how good your meeting went, and regardless of how impressive you were, if there are no agreed next steps, there is no sale. As discussed earlier, the next steps can be any number of things dependent upon the stage at which...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 9 – Don’t Overrun. A long meeting isn’t always a good meeting. You should know in advance how much time you have, and the client may be on a tight schedule. Often a Marketing Director will have their day booked out with back-to-back hour meetings and...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 8 – Develop an eye-catching presentation. Sometimes the best meetings don’t involve you even opening a laptop as this can allow for free flowing discussion. But it’s always important to be prepared, as many clients will insist on this as a...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 7 – Make sure you understand where you are in the cycle. It is always important that you understand what stage you are at in your sales cycle. As examples, your meeting could be any one of: First meeting –...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 6 – Have a good structure If this has already been discussed in communication prior to the meeting, then it is good idea to repeat this in your opening to make sure expectations match up, particularly if the meeting has been booked by someone who is not...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 5 – Introduce yourself! This may sound obvious, but it is surprising how often this is skipped. Make sure you let the client know who each of you are, your background and what you do within the company. It’s a good chance to sell yourself, add personality,...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 4 – Be punctual and be prepared. Turning up late will immediately give a bad impression. Arrive at least 15 minutes early. You may only have a short period of time to win over a client and turning up late eats into this. If you cut it fine then you will miss...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 3 – Do your research. Irrespective of your offer, you must do some research into the client before any sales meeting. The amount and detail required for this is dependent upon the size of business and the opportunity on offer to you. As a simple rule of...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 2 – Understand objectives. What are you looking to get out of this meeting, and what are the objectives for the prospect? In most B2B sales situations, as the agency supplier you are looking to gain some form of decision from the prospect to move to some...
by Jörgen Hägglund | 2019-04-10 | Tips to make sure you have a good first meeting
Tip 1 – Know your audience. Even if the client has told you not to prepare anything, they will always expect you to demonstrate that you know a bit about them, their brand, the way they work– and importantly, that you’re interested in working with them ...
